Research answers tough questions

AMS Staff  |  27 January 2008  
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Sydney Anglican parishes can expect to have access to market research tailor-made for Connect 09 by April.

Marketing firm Xavier Communications will survey non-churchgoers across all regions in the diocese to determine how they would perceive a Connect 09 contact and how willing they would be to read the Bible with someone.

“People’s reaction to us is 100 per cent about their perceptions - of Christianity, of church, of us as ‘the local Anglicans’,” says Connect 09 director Andrew Nixon.

The research will also ask Sydney Anglicans to identify potential roadblocks and needs.

Hear Archbishop Peter Jensen talk about praying for Sydney and read more about Connect 09 at your.sydneyanglicans.net

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