Maybe Terry, but the reality is that the Barnies sign has already been up and may even by now have gone. I saw it last week, though, when I drove past.
The really key thing about this sign was not the precise contents, but the fact that it’s colour scheme and layout exactly mimicked the billboards that Sydney people can’t help but see all over the place.
It got quite a reaction - here’s the article about it in the SMH from May 29th:
A company specialising in erectile dysfunction treatment has called a Sydney church’s spoof of its notorious billboards a “divine endorsement”.
St Barnabas Anglican church on Broadway may have burnt down two years ago, but its street-side billboard continues to provide passers-by with religious witticisms.
The church found its latest inspiration in the giant advertising billboard erected across the street by the Advanced Medical Institute (AMI) which carries the firm’s now infamous slogan: “Want longer lasting SEX?”
St Barnabas has countered with a similar, if smaller, uplifting message that reads: “Want something longer lasting than SEX? ‘The steadfast love of the Lord never ceases’ - Bible: Lamentations 3.22”.
AMI chief executive Jack Vaisman said that far from being a snipe, the St Barnabas billboard was evidence the church supports healthy love lives.
“I think it’s brilliant and if the church doesn’t see anything wrong with having longer lasting sex, I don’t think there should be any problem with other people,” Mr Vaisman said.
The AMI billboard had been gracing the busy inner-city thoroughfare for about six months when a staff member noticed the church’s response a few days ago.
Mr Vaisman said he felt heartened when he heard of the church’s witty replay to the ad.
“I thought: ‘Oh my God, if the church supports such a banner ... it seems like we are doing right’,” he said.
“Definitely, it is an endorsement what they did ... divine endorsement.”
Since the 1920s, St Barnabas was well-known for its friendly feud with the nearby Broadway Hotel, with the two institutions trading jocular messages.
When the church sign read: “You have nothing that God did not give you”, the pub’s sign said: “I know I have nothing, but I’m not sure who gave it to me”.
Another message from the church read: “Wise men came to Jesus - they still do”, to which the Broadway Hotel replied: “Wise drinkers come to Broadway - they still do”.
(I’m not sure that the Barnabas response is showing support for the ads, though. I personally find them distasteful and offensive. Nothing wrong with erectile dysfunction treatments being produced and sold, but these signs are way too “in your face”. And in the faces of kids and others who just don’t need to see such stuff.)