Here are some thoughts I’ve been kicking around lately, and I want to get them out of my head and on paper, so here goes:
Currently in the diocese at the moment I think there is a false assumption which prevails in just about all preaching and teaching - that communicating certain ideas leads ipso facto to behaviour change. That is, if I teach you certain things about a behaviour eg prayer, or evangelising, or conduct, or whatever, it follows that you, joe pew sitter, will (a) modify your behaviour; (b) and do so in an appropriate, constructive way. I teach, you hear, you change.
What if most people hear, but don’t change? What if we are missing a vital piece in the process of behaviour change? What if, in fact, we were missing not just a piece - but the entire framework that leads to behaviour change? If this is true (and I believe it is) then the reality in our congregations is that significant behaviour change is at best rare, and at worst even negative.
How could this be so? Well, let me illustrate with an recent example from my own life:
Earlier this year I went to a Christian MYC-ish conference where 40-50 Christians spend one rather full-on week away hearing in-depth teaching, doing bible studies, participating in seminars, and having a good time. The topic for the week was “Prayer” - very much a behaviour, a “doing” thing. I knew from previous conferences that I’d probably get totally inspired and fired up by the end of the week, make some lofty person commitment to real changes in my life, but on returning to the Real World I’d inevitably watch as enthusiasm slowly fade, and sooner or later I’d find myself back in the same old habits. The hard truth of the matter was that the net-gain from the week in terms of behaviour change was close to zero. I’m sure others can relate with this kind of “one month slump” phenomenon too.
Now don’t get me wrong, it *was* a great week, the teaching and studies were very very good and thoroughly prepared, I learned a lot and had a great time, and I probably did make some changes, but nevertheless I was still mystified that, in spite of all this my behaviour remained pretty much the same, falling well short of my own expectations during the week, as I suspect most other people’s did as well.
Co-incidentally, around the same time as the week away, I was studying a subject at uni called “Behaviour change for population health”. The focus was particularly on major government health campaigns aimed at improving the health of the population (eg anti-smoking, healthy lifestyle, safe sex, etc). But what struck me was that researchers consistently discovered that despite millions of dollars being spent on sometimes enormous media campaigns, the net gain in terms of behaviour change in the population was sometimes negligible, and sometimes negative!
The government got all its experts together, particularly in health and marketing, and had them nut out what they believed would be the most logical, appropriate, and useful campaign… and the results simply did not match expectations. They thought they had the right message with the right exposure (and big $$$ behind it) but the bottom line was the population simply did not change their behaviour.
A couple of examples I can remember are anti-smoking campaigns which had a small positive effect on those in the highest socio-economic bracket (ie the rich slightly reduced smoking), but at the cost of a larger, negative effect on those in the lowest bracket, the poor, who actually started to smoke more! In another example the Canadian govt put condom vending machines in the toilets of some high schools to prevent teen pregnancies and STD’s - but when they crunched the numbers, teen pregnancies slightly increased (!). The textbook was full of more, and the point is simply that behaviour did not change anything like you would expect, and under the harsh light of scientific scrutiny, you don’t really have anywhere to hide. The numbers don’t lie (unless they are interpreted by a marketing exec ;).
I think these ideas highlight a very big gap in current thinking about preaching and teaching where it is just assumed that teaching -> increased knowledge -> changed behaviour. It’s not always born out in population health and it’s probably not in churches either (eg my MYC experience). You can sense the problem when you hear people complaining about missing out on “practical” teaching - they want to know what to do (ie, how to change their behaviour). They probably have a great understanding of sinful world point A and Christ-like ideal point B, but absolutely no idea just how to get from point A to B, which is sad.
In any case, surely all this is highly relevant to our churches. Are we not in the business of transforming lives, encouraging godliness and brotherly love, and striving to be more “Christ-like”? Are we not, therefore, in the business of behaviour change as prescribed by the bible?
I’ve heard people argue that, once you know and understand something, then surely you will act accordingly - and if you don’t, then you don’t really understand. I can think of two criticism in response:
1. It is possible, and probably likely, that there are stronger, conflicting beliefs that drive our behaviour which are imparted on us by our environment (society, parents, peers etc) that no amount of “understanding” will overcome. (eg finances where beliefs (perhaps unconscious) about financial security overcome knowledge of giving, outcome behaviour therefore = small/no giving. Or smokers, who no matter how well educated, believe “it won’t happen to me”.)
2. We are trying to what is unnatural - our natural behaviour is to act selfishly and sinfully, we just don’t have an innate knowledge of how to act selflessly. We can have an excellent understanding that we should act differently and why, but that does not mean we know how. Really, we could do a lot more to accommodate the work of the Spirit & scripture in our lives by creating the possibility of behaviour change imo, rather than flailing about in our own ignorance.
Has anyone considered what a graph of behaviour change would look like week on week, month on month, year on year for a given church population? It’s a scary thought isn’t it? What if it was, on the whole, close to zero? What if it was negative?
If your first thought is “maybe on the whole, but not in my church” then that’s the very thought you have to abandon. I’m suggesting this is a real possibility in each of our churches. If your reaction is “Surely that’s not true, it can’t be zero, I know I’ve thought out my teaching, how I do it, what I say, how I say it. I know its theologically correct and hey, its a lot better than most!” My answer is: you just don’t know that! Without evidence there’s no way you can be sure, and if the experiences of those in the field of population health are true, and this reflects church populations in some ways, then there’s probably some cause for alarm. This phenomenon defies our assumptions - they must be abandoned.
In my health adventures I’ve come across many groups and communities discussing certain topics of interest - illnesses, treatments, support etc. I think the saying that the group as a whole never improves beyond the knowledge/actions of the leader (or whatever it is) is probably true. There is always a learning curve, sometimes small, sometimes steep, but if you hang around long enough you eventually get up the curve and hit the plateau. I think this is true in most churches - no matter how academic or deep the teaching, once you’ve ascended that learning curve things even out, and you just maintain the status-quo. This is not necessarily a bad thing, in fact its something that good churches probably do well - we’re all given to backsliding, so maintaining a high quality status-quo is a blessing. But nevertheless, I think the week on week emphasis should be on behaviour change, not just imparting knowledge. How will I act differently this week? What will I do? What am I working towards? What results will they have (good and bad)? What will the change look like? A little inspiration week on week would go along way, imo.
Have you noticed on quit smoking ads now the guy or girl actually makes the call to the quit line? (And the guy is always greeted by an attractive, well dressed female on the other end for some reason...) People seem to need to be shown exactly what they have to do, how it will play out and what the results will be. We probably need our hands held through even the smallest changes - otherwise they just don’t happen. Telling a smoker to quit, telling a sloth to exercise, and telling a sinner to act selflessly are all ‘right’, but pretty futile. They might logically understand why they should, but what’s the point if they don’t know how? We need to explore what it is that encourages effective behaviour change, what it is that prevents it. What makes some people passionate about the gospel, while others are apathetic, despite receiving the same information, the same knowledge? Why do we talk so much about creating loving communities, when the reality is we’re hopeless at it? Why do we hear the same message every Sunday to change, yet we absolutely fail to do anything but the most meager of token actions?
So often I have heard sermon’s which go into remarkable depth on the chosen topic or passage, and then conclude with one or two sentences about doing the right thing, loving one another etc etc. Who on earth is going to make changes to their behaviour based on those one or two throw away lines?
It seems like 95% of the effort goes into fascinating but forgettable detail about a passage, while only 5% goes into emphasising the need for acting or behaving differently, let alone how its done. I’m not saying these figures should be reversed, they probably need to more equitable, 50/50, 60/40, I don’t know. We should find out! But how? Again, the question is: what would the results of this be? Would people actually act differently? What would it take to precipitate change in your congregation? Where are they at now, and how do you know? How have they changed over months/year/decades? We can’t just assume it will just be taken in good faith and that’s that - that’s just ignorance. So what do we do? Study? Research? Survey?
Make no mistake, behaviour change is very very hard. (That’s why the govt spends $millions to convince people to change.) I’m trying to get at the bigger picture here, I know there’s theory and framework which contextualises behaviour change, but what does this mean for the church? How do we evaluate change in the population? There’s a whole branch of science dedicated to it, so lets exploit for our benefit. Lets commit to asking the hard questions, dismissing our own assumptions and beliefs which are not justifiably (and dare I say it, evidence based), and start learning, studying and implementing for the benefit of everyone in the diocese, if not beyond. Lets be pioneers!
Here’s an example of a small experiment I tried: In a bible study we looked what the bible said about prayer, which was interesting with good discussions, and we could have left it at that and felt satisfied. However I strongly suspected the net gain of that kind of study in terms of behaviour change would be zero. (Why is this???) So I thought should try establishing a baseline for our own current prayer life - an honest, accurate description of what it is, not what we *think* it is or wish it was, but what it *is* here and now. Pride often distorts our perception of reality. Then we committed to improving our praying life in a small way that was appropriate and achievable for us, accepting the realities of our day to day life, and only committing to changes that we could actually see happening.
By the next week even I had forgotten about my commitment (so much for the group) but it was an interesting exercise in honestly evaluating our own behaviour. :)
As for results - it probably wasn’t that successful - but that’s the point. Real commitment to change requires finding out what doesn’t work before you find out what does. Failure is not a possibility, it’s a requirement. I would speculate that if the group made verbal commitments to each other they would feel much more strongly about making those changes, so they didn’t let the group down or whatever, but that requires a very high level or trust and openness in the group. So you work on that. Try something, see what happens, fail, refine, improve and keep moving. Is this effective? Good question - I don’t know! When need a framework here, not nec for “better bible studies” but for behaviour change on the whole - a deep, relatively unexplored topic that should have big implications for how we teach and learn. I guess there’s no magic formula, its going to take strong commitment and persistence to find answers to these questions, but if that’s what it takes to help people improve their lives, then so be it.
There is an alternative to trial and error - research and study. There are many good, solid, adaptable, well worn theories about behaviour change out there (again I’m talking about academic research here, not “10 kerazy ways to christ-ify your congregation in 10 days or less!” nonsense.) But these also require a serious, long term commitment if they are to be implemented in a meaningful way. Maybe we need an SDS Dept of Behaviour Change… :) Honestly, research into baselines of current church population behaviour would be very interesting, don’t you think?
I could rant on, there are problems of perception and reality in congregations (eg people believe everyone else is studying their bible daily, praying regularly when they are probably not, without research we just don’t know). There’s also problems of reductionism in research we need to beware of; prevailing dogma in just about all churches (no matter how low); resistance to paradigm change (or any change); need for open-mindedness; need for real faith when moving into the unknown vs. relying on what we’ve done before; etc etc.
I’ll leave it at this: what I’m suggesting is not in opposition to what currently happens (which is generally pretty good), but instead we need to move forward with a kind of ‘new pragmatism’ that naturally flows out of the biblical teaching we already have, asks the hard questions about current teaching (are they having a measurable effect on behaviour change?) and adopt a new mantra of:
Behaviour change, behaviour change, behaviour change - because communicating ideas does not ipso facto lead to… behaviour change!
Feedback appreciated :)
Luke… just another pew sitter.




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